There are many approaches to promoting your business through social media, but the most successful approach lies in just one strategy: creating value.
When you create value, with templates that are easy to customize, your followers and potential customers will be willing to promote your product or service for you!
Lazy Social Media Marketer’s Secret Recipe to Success
Learn how to utilize the power of social media with this step-by-step guide on how to become a successful social media marketer.
Even if you’re too lazy to put in any effort yourself!
Video Maker Online – Popular Platforms
YouTube and Wistia are two of my favorites for video distribution, simply because there is more demand for how-to videos.
In addition, you can use these platforms as a hub from which you distribute your videos on other social media channels (like Facebook and Twitter).
However, don’t expect views from these platforms alone—you should distribute your video assets on as many different platforms as possible for maximum distribution.
Work on Multiple Projects at Once
The easiest way to tell if a task is worth your time?
If it’s related to more than one project, it’s probably worth doing. The key is not getting stuck in a rut and not finishing anything you start.
The worst thing you can do as a social media marketer or content creator is produce one video, or one blog post, for example.
Strict Schedule = Less Time Wasted
Schedule all of your social media posts in advance.
As a lazy social media marketer, you want your time spent online to be as efficient as possible.
Consider writing up short descriptions for each of your posts and then scheduling them ahead of time.
Use a tool like Buffer or Hootsuite so that you don’t have to log in multiple times per day.
Never Give Up
Every social media marketer has his or her way of doing things, but one theme seems to run throughout: no one ever got rich or famous from social media overnight.
You might not see results for weeks, months, or even years. That’s why it’s so important to never give up and follow your passion.
The only thing you have going for you is persistence, grit, and self-belief.
Know Your Audience
First, you need to know your audience.
If you don’t have an idea of who will be consuming your content, likely, your ideas won’t resonate with them.
Or worse, it will put them off.
You need to understand what they want so that you can give it to them in a way that they find enjoyable and valuable.
For example, if your brand typically creates video content but is seeing lower engagement than usual on their Facebook posts, maybe now is not the best time for a video.
Try something less multimedia-intensive instead!
Don’t Buy Followers, Instead Learn How to Get Them Organically
It’s a common misconception that growing your social media presence requires buying followers.
At some point, you’ve probably seen popular pages on Facebook or Twitter with a lot of followers and wondered:
How do they have so many?
Did they buy them?
The answer is no. If you want to build an authentic presence on social media, don’t buy your followers—instead, focus on building a community.
To do this effectively, follow these three steps:
- Make a plan
- Post regularly and strategically
- Interact with your community
Follow these instructions and you’ll be well on your way to getting followers organically—without spending any money.
Take some time to research your target audience and craft content based on what they want.
Once you find something that works, you’ll start seeing results in no time!
Quality Content Works Wonders
The days of trying to game social media sites with viral videos and online sales are long gone.
If you want success on social media today, you need something better: quality content.
Quality content can come in many forms, but it has one thing in common—it’s useful, entertaining, or both!
Focus on creating great content that provides real value and uses your online presence as a starting point for building an engaged audience that keeps coming back for more.
To succeed with social media, you need to understand that it takes time.
You can’t just throw a few posts up on Facebook and expect people to flock in and start buying your product.
Patience is key when building a presence on social media; you should spend time engaging with other users and developing relationships before trying to sell them something.
Don’t fall into the trap of thinking that huge follower counts are all that matter—the truth is, numbers can be bought through bots or Facebook ads.
Use a Balanced Mix of Different Types of Content
I’m a video maker online: I make all sorts of videos, and upload them on my YouTube channel.
However, just making videos isn’t enough.
At least not if you want your channel to grow and see success.
To see the true results, you have to do more than just put videos out there:
You have to post a mix of different types of content that works together harmoniously in unison.
So what’s a good mix? That depends on your goal.
In my case, I do it using a rule of three:
A third of my content is relevant information, another third is informative tips, and another third is entertainment.
The secret for a successful YouTube video is just one ingredient—you.
Your personality, your sense of humor, and your point of view will set you apart from everyone else. Think about why people like watching videos in general.
When I think back on my own life as a viewer, I remember watching videos that made me feel something: anger, awe, disgust—it could be anything.
It doesn’t matter what emotion it evokes; it only matters that you evoke emotion at all.