It sure is dull sitting on the sideline and watching business pass you by. It is interesting to note that as much as 75% of people nowadays search for their doctors and surgeons online. I mean, why wouldn’t you? Everything from goods and services to businesses and shopfronts is online, and why should you, as a surgeon, be left behind?
Having a strong online presence is fast becoming the backbone of any successful enterprise these days, and that statement excludes no one. In the growing digital age, people are finding what they are looking for online, and the medical profession is not excluded.
With that in mind, standing out from the crowd can be a bit of a challenge. But never fear; there are proven ways to haul yourself out from that pit of despair, and we are going to discuss some of them right here, right now.
In this article, we are going to cover everything that is going to help your practice get the recognition and admiration that it deserves, with these top surgeon SEO tips and trends, SEO for strategies for increasing both your Google rankings and your profit margins. So let’s get started…
What is SEO and Why Your Surgical Practice Needs it
Attracting new and potential clients is all about having a strong and bold online presence. And with that being said, it is important to know how to do that. You can always take marketing into your own hands and deliver to your potential clients exactly what you can provide and do for them.
With the vast majority of patients searching for their caregivers online, it only makes sense to invest in a digital marketing strategy that is going to do just that and do it extremely well.
One of the main ways to do this is through keyword optimization. This is when you include certain keywords in your text or content, as these keywords are what people are searching for. By doing this, you are increasing the possibility of your website being found, making you more visible to your target audience, and increasing the visibility and interactions with your practice.
SEO Techniques and Results-Driven Strategies for Surgeons
The numerous benefits that are to be reaped from a sound SEO strategy are far-reaching in their effects and can be the stepping stone that is needed to grow your practice into the coming decades. The following SEO strategies are going to help you im[improve your visibility, driving clients to your practice and creating the necessary visibility for you to thrive.
Visually Appealing and User-Friendly Website
Your website is generally and most often the first “meeting point” between your business and a potential client. That is why it needs to be user-friendly and very informative. That is why it is imperative to have an appealing and easy-to-navigate website.
Simple design elements to keep in mind include:
- Simple and easy-to-navigate website
- Clear and concise messaging and information
- High-quality and engaging video and image content
- Informative, useful, and helpful patient information
- Client testimonials and reviews
- Clickable CTA’s (Call to Action) button(s)
With these in place, patients should have a great time navigating through and using your website. The longer you keep them engaged, the more likely they are to become your next client.
The Right Keywords for Your Google Ranking
By having a clear understanding of what it is your clients are looking for, you are able to offer them exactly what they need. More than that, you are going to help Google direct them to your website – that is half the battle won right there!
It is crucial to have the right keywords so that you can provide content that matches what potential clients are searching the internet for. The following tips may help:
- Use keyword search tools – these are readily available online and, can be used to great effect, and can relate specifically to what you offer your patients
- Use long-tail keywords – these are more specific phrases that people search for, and they usually have less competition. By targeting these highly specific keywords, you are more likely to attract highly targeted traffic to your site
- Brainstorm potential keywords – these would be terms relative to your profession and industry jargon. They could include the names of certain procedures or even a more broadly related term
High-Quality, Engaging Content
This kind of content tends to answer the questions that people are asking, thus allowing you to create content that people are looking for. This is going to drive them to your site as it answers what is asked, specifically.
Answering commonly asked questions with blog posts is a great way to attend to long-tail keywords, which helps improve website rankings. So, by creating landing pages that deal with shorter keywords and blog posts to deal with long-tail keywords, you should have your bases well covered.
Backlinks are essentially links that lead from other websites to your website. They are a very important factor when it comes to Google rankings and is not something that can or should be overlooked in your digital marketing strategy. Backlinks are interpreted by Google as your level of trust, authority, and reliability.
Basically, the more backlinks that you have, the better your website is going to rank in Google. For example, if your competitor happens to have a backlink to a particular website, you could inquire about a similar backlink to your website. By focusing on getting high-quality backlinks, you can vastly improve your website’s chances of getting ranked higher in search engines.
SEO as a part of a surgeon’s medical practice is paramount to creating and building long-term, lasting success. By attracting the right patients to your practice, you are ensuring that you are keeping your cash flow in control, and giving your practice the best chance of expanding and growing as you do.
So take your marketing more seriously, and take full advantage of the tools and specialists available to you. It is the best move you can make for your practice, no doubt.